Sharon Choi

(INTRO)

I'm a UX/UI designer from Hong Kong and with experience in Rotterdam, the Netherlands. I'm passionate in shaping digital products, brand identities and immersive experiences. I pair strong visual design skills with a focus on user-centred design.

MantelzorgNL: Time Management Tool for Caregivers
UXUI

MantelzorgNL: Time Management Tool for Caregivers

MantelzorgNL:
Time Management Tool for Caregivers

UXUI, Identities

Entity Screening Tool
UXUI

Entity Screening Tool

Pascal:AI-powered risk-based entity screening tool

UX/UI

K11 Cirkularity
Exhibition and Identity Design

K11 Cirkularity

K11 Cirkularity:
Exhibition promoting sustainability

Experiences Exhibition Design

End of Life Decision Making Tool
UXUI

End of Life Decision Making Tool

End-of-Life Decision Making Tool:
Shared-decision Support Tool

UX/UI

The Ansa: Future Work and Life
Urban Planning and Product Experience

The Ansa: Future Work and Life

THE ANSA:
Future Work and Life

Urban Planning

Ice in the desert
Packaging Design

Ice in the desert

Ice in the Desert:
Branding and packaging for ice cream.

Branding Packaging

GenAI Transformation: Logitech's Journey into the Future of Productivity
UX Case Study

GenAI Transformation: Logitech's Journey into the Future of Productivity

GenAI Transformation: Logitech's Journey into the Future of Productvity

UX Case Study

Wanna Talk?
I'm always available.

(For work, what else you expect?)

LinkedIn

Instagram

Email

@2025 Sharon Choi

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