CirKularity
(YEAR)
2021
(PROJECT TYPE)
Exhibition Design
(AGENCY)
K11
(INTRODUCTION)
CirKularity is an exhibition co-organized by K11 and The Hong Kong Polytechnic University that aims to promote sustainability through art and innovation. To be in line with K11, tenants from the fashion, cosmetic, and food & beverages industries show their support by donating materials to K11 for holding this exhibition. To ensure sustainability can be established in long term, CirKular’s award and K11’s eco-material library connect with tenants and visitors to form a new circularity system in K11.
(ROLE)
Art Direction
Brand Identity
Event Planning
(CREDIT)
Environmental & Interior Design
Product Design
Advertising Design
Social Design
(COLOR SCHEME)
Each color represents a different form of recyclable material, with designs derived from the environmentally friendly materials that will be utilized in the exhibition.
(PATERNS OF WASTES)
Food Waste
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Fashion Waste
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Cosmetic Waste
#FF87CD
Construction Waste
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(DIGITAL POSTER)
Promotion banner on K11 website for latest events.
(LEAFLET)
Introducing the K11 CirKularity event to visitors.
(INTERFACE)
Material Lab app that enables public access to various eco-materials owned by K11
(WEAVING ENGAGEMENT ART)
Enables visitors to connect and engage with the art experience by weaving a pattern on the furniture using their imagination
(CORRIDOR)
Welcome visitors to the exhibition with a corridor lined with mirrors and the names of brands that took part in the event.
(INTRODUCTION)
Introduce the visitors to the exhibition of Cirkularity.
(FASHION ZONE)
The End of Seasonality explains the present state of textile waste in Hong Kong, how businesses are addressing the issue and K11's support for companies who use sustainable materials.
(COSMETIC ZONE)
Beauty and the Waste address the issue of cosmetic packaging waste. Mixed materials should be replaced with refillable and mono packaging, K11 will demonstrate and lead the sustainable cosmetic trend, and potential tenants (who share the same vision) will be invited to join the K11 family.
(FOOD & BEVERAGE ZONE)
The Leftover showing the excessive garbage that humans produce while raising awareness on how to reduce waste by just consuming what you need. This demonstrates K11's social responsibility and promotes trash reduction, as commercial and industrial sources produce the majority of food waste.
(THE HUB)
Material Lab collects all materials donated by brands and tenants and organizes them into a library. Visitors can use augmented reality to see the process from raw material to environmentally friendly material.
(THE HUB)
Public space for fashion shows and rest.
(MESSAGE WALL & THE SHOP)
Visitors can make comments and purchase the tenants' sustainable items. K11 can collect feedback from visitors and promote environmentally friendly items to the general audience.