Wonder:
FinTech Brand Refresh and Website Revamp
(TIMELINE)
2025
(PROJECT TYPE)
Website
Branding
(CLIENT)
Wonder
(BACKGROUND)
Wonder is a leading FinTech platform revolutionizing payments for merchants in Hong Kong and Asia Pacific. Their all-in-one solution, including apps, terminal, dashboard and card that enables businesses of all sizes to pay and get paid effortlessly—from digital onboarding to instant settlements.
To better showcase their innovative offerings, we revamp the brand with new identities and launched a brand-new website featuring a sleek, mobile-friendly design, compelling merchant success stories, and seamless onboarding. The revamp not only enhances user experience but also strengthens Wonder’s position as a pioneer in digital payments.
(ROLE)
UI/UX
Art direction
Brand Guideline
(TEAM)
Wonder
Elevating Wonder’s Brand for Global Growth
While Wonder’s core merchant base today consists of SMEs, the revamped website marks a strategic shift toward international expansion and enterprise-level client acquisition. By aligning the digital experience with global standards—from UX to messaging—we’ve positioned Wonder as a scalable FinTech solution for larger businesses and cross-border markets.
Real-World Merchant Success Stories
Highlighting case studies across industries builds trust and demonstrates how Wonder’s platform drives growth for businesses of all sizes.
Faster Onboarding & Engagement
Simplified contact options and a clearer product showcase make it effortless for merchants to sign up and start using Wonder’s all-in-one FinTech tools.
Dynamic Website Effects
In order to strengthen the high-end brand identity, the website makes use of different transition and scrolling effects. It also enhances the interaction with interactive storytelling of our main products and payment methods.
(REBRANDING)
By using the W from the logo, gradient patterns are developed for symbolising the fluidity of cash flows. We define the brand's voice to be professional, helpful and bold,
with a touch of magic.
Project insights
(INSIGHT 01)
This transformation of rebranding extends beyond the website, with a cohesive identity rollout across social media, print ads, and other touchpoints to reinforce Wonder’s premium, borderless appeal.
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@2025 Sharon Choi