1000%
(YEAR)
2020
(PROJECT TYPE)
Logo Design
Packaging Design
Website Design
Brand identity
(INTRODUCTION)
1000 % is a brand identity designed for an online fashion retailer specializing in Harajuku apparel. Its goal is to increase consumers' aesthetic value by testing their acceptance of other styles and allowing them to become exquisite women for no one else but themselves. It aspires to provide our customers with a sense of juicy, freshness, energy, and playfulness.
(ROLE)
Art Direction
Brand Identity
(LOGO AND COLOR)
The logo and color scheme are bold and modern. The 1000% smiling face represents the brand providing extraordinary service that exceeds expectations.
(LOGOTYPE)
The secondary logotype, a simplified smiling face, is intended primarily for imagery and can be stamped onto products to add subtle brand moments.
(PHOTOGRAPHY)
1000 %'s bold yet playful spirit is embodied in imagery. Each series captures a young girl's happiness and mischievousness.
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@2025 Sharon Choi